ARTICLES OF INTEREST

Channel Life: Collaboration Tools Fastest Growing Apps Across Asia Pacific

Amazon Web Services was the fastest growing app across enterprises in the Asia Pacific, according to the Okta Businesses at Work report.

ARN: Aussie tech spend to hit $98B in 2021

Australia’s technology spending is set to bounce back to growth in 2021 after last year’s coronavirus-induced decline, rising by 4 per cent to $98 billion.

Techspective: Useful Technology That Can Improve Small Business Sales Operations

Sales are the lifeblood of every business. Even if all other business operations are smooth, if incoming sales are too low, performance in other areas won’t pay the bills.

Forbes: The Paradox of Marketing at Scale

The vast majority of CMOs today struggle to keep up with the pace of technological advancement in marketing and the incredible number of tools and technologies at their fingertips.

ZD Net: Amid cloud spending boom, Microsoft Azure, AWS gain IT spend.

The COVID-19 pandemic has accelerated spending on digital transformation and cloud and Microsoft and AWS are the big winners.

Forbes: 10 Tech Executives Share Marketing Trends And Predictions For 2021

What’s on the horizon for marketers this year? To find out, I sought insight from the following nine tech executives .

Martech Today: How to get the most out of your marketing automation investment

Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads.

Forbes: Seven Essential ‘Do This, Not That’ Tips To Network Smarter, Not Harder

Business success depends on building and maintaining relationships — healthy, professional, mutually beneficial relationships.

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